Commissioned by Apple as a way to bring attention to the company's recently introduced Homepod speakers, Spike Jonze's Welcome Home music video/advertisement/immersive experience has captured the imagination of millions across the globe.
We documented Jonze's exuberantly candy-colored piece earlier this month, marveling at how its free-spirited direction and meticulous set-design made for a playful experience merging the musical talents of FKA Twiggs with Anderson .Paak to startling, smile-inducing effect. Thanks to the good folks at AdWeek, a new behind-the-scenes video has unveiled how it all came together.
Over a brief seven minutes, the video gives a fairly comprehensive overview of the production's (literally) moving parts, speaking briefly with the production's choreographer, movement coach, art director, creative director, production designer, VFX supervisor, off camera dancers, and Jonze himself.